Senior Digital Marketing Executive / Manager 4 months fixed contract – full and part-time options.
Only candidates available immediately or on a short notice will be considered.
The Role: The role will be responsible for the analysis and management of website performance, customer shopping behaviour, and performance based digital marketing channels (PPC, display, social and affiliate) with the view to implement best practices and report findings to drive digital business growth. This position requires a highly numerate person who is excited to work with data, interpreting numbers and translating them into actionable items.
Responsibilities: - Manage and develop performance marketing channels (PPC, display, social and affiliate). Day-to-day management of campaigns, monitoring performance and driving efficiencies of paid search, shopping, affiliate and retargeting/remarketing programmes - Drive conversion and retention across all devices and channels - Acquisition of new customers via digital channels - Provide insight into our website performance (page views, conversions, bounce rates, etc) including customer shopping behaviour onsite and pathing information to make recommendations for improvement. - Implement best practices and set up scheduled reports with KPIs and other metrics where - necessary. Develop analytics dashboards and automated reports - Page optimisation, funnel analysis and manage tagging - Educate, communicate, and report on trends and best practices - Provide analysis around industry and competitor trends - Collect and analyse data and present research, findings, and recommendations. - Assist in development of digital roadmap
Preferred Experience/ Skills: - Bachelor's Degree - Minimum 3 years experience in a digital role for an online retail or digital commerce website - Proven track record of building analytics strategies from the ground up - Proven track record of configuring analytics platforms, tagging, and segmentation and distilling results for presentation and review - Excellent analytical skills, with the ability to build reports and summarise data in a meaningful way for the goals of the business - Expert knowledge of Google Analytics - Advanced expertise using Excel - Solid communication and project management skills - Must be commercially focused - Able to work autonomously with super organisational skills. - An understanding of fashion and luxury fashion in a retail environment is a bonus.
This exciting role is ideal for anyone who is highly self-motivated and passionate about data analysis, insights and customer behaviour.
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